Local Food Cleveland

How to Start Farming

Introduction
So you want to be a farmer? Well good, because we need 30 million more of them. And soon.

As we begin our transition from an agriculture based on fossil fuel to an agriculture based on sunlight, we are also shifting from an energy-intensive system to a labor-intensive system. This means that in future, people will do the jobs that heavy machinery, pesticides and fertilizers do today. More farmers working the land. Many, many more. To learn why this is necessary, read this.

But can farming really be profitable in this day and age? In short, yes. Entrepreneurial farming can be profitable much like any other business, but requires skilled planning, production and marketing. There are no shortcuts or get rich quick schemes, but an earnest living can be made by working a small amount of land. Another way to put it is that successful entrepreneurial farmers must be able to work a spreadsheet as well as they do a plow.

This guide is meant to be a point of departure for those who think they might want to farm in Northeast Ohio, though most of the suggestions would apply to any locality. It is by no means comprehensive and will evolve over time, but it touches on most of the questions you must address when considering farming. The steps listed need not be taken in order, but you'll most likely address all of them along the way.


Step 1: Find a Partner
Farming is hard work and can be very time intensive, especially if you're like most beginning farmers and have another job that provides your primary income. Having a partner to share the workload during arduous tasks - like harvesting for 5 hours on a Friday morning - can be the difference between handling your workload in stride and giving up. While part-time help and interns can certainly play a part in your farm strategy, having a partner affords you greater flexibility, increased efficiency, and an opportunity to bounce ideas back and forth. Whether it's your significant other or a friend with similar aspirations - consider finding a partner. Few farmers farm alone and there must be a reason for this.


Step 2: Visit Farmers
One of the best ways to accelerate your learning of any skill or trade is to work with those who already do it well - this is in part why the apprenticeship system has been the basis of job training for most of human history. Farming is no exception. Numerous times I've been on the farm of an experienced grower and said to myself "Ah, so that's how real farmers do it!" Books and internet research can go a long way towards your understanding but there is no substitute for experiential learning. You're going to make mistakes and spin your wheels no matter what - that's part of the fun - but there is no sense is wasting your time (and money) when you can learn from those who have made and worked through many of those same mistakes.

The following farmers have offered to host visitors from Local Food Cleveland:



Step 3: Find Land
While the pastoral image of a classic American farm likely warms the heart of anyone who dreams of farming, buying one probably isn't in the cards for most beginning farmers. Luckily, a number of alternative options and arrangements exist to secure land in both the city and the countryside. Of particular note is the staggering - and growing - amount of vacant land in Cleveland and Cuyahoga County. While not all vacant urban parcels are suitable for growing food, many are, and this presents a special opportunity to transform both the local food economy and the urban landscape. In any case, these are a few of the more popular options for finding land:

Your Backyard
If you have the space, your backyard might be the most logical place to start. Granted that - depending on your intended scale - your backyard might not be big enough, it's an easy and low-cost opportunity to test the waters. You might be surprised how much you can produce on 1,000 sq. ft.

Someone Else's Backyard
Wally Satzewich - co-founder of SPIN Farming - has become a minor farming sensation by making a full-time living on a "multi-locational sub-acre urban farm". Satzewich rents plots - which range in size from 500 to 3000 sq. ft. - in 25 residential backyards and farms over a half-acre in total.

Schools, Hospitals, Churches and Businesses
Many of the most successful urban farms in Northeast Ohio - and in the country - operate on land owned by a local business or institution. This can be an attractive option because it need not involve complicated leases or acquisitions. Often the arrangement can be as simple as a verbal agreement. A few examples of local farm-institution partnerships include Blue Pike Farm and Even Cut Abrasives Co., Urban Growth Farms and Urban Community School, and Clear Lake Farm and the Hitchcock Center for Women.

Ohio Farmlink
Farmlink - a program of the Countryside Conservancy - is a great way for landowners and retiring farmers to make connections with excited young farmers interested in getting their hands dirty. The program is essentially a matchmaking services that links old farms to new farmers.

Cleveland and Cuyahoga County Land Banks
Much of the vacant land in Northeast Ohio is held by these land banks - which acquire land when vacant or abandoned properties go into tax foreclosure. Though it hasn't been easy to gain access to land bank lots for urban agriculture projects in the past, both the city and county have recently identified agriculture as an intended use for their land banks and are in the process of reforming and streamlining their policies to encourage this use. The Re-imagining Cleveland initiative is now piloting urban agriculture projects on city-owned properties. We expect new and permanent policy to be put in place at some point in 2010.



Step 4: Participate in Local Workshops and Training Programs
Northeast Ohio is fortunate to have many local farms and local food organizations that are dedicated to growing a sustainable food system in the region. Many of these organizations offer learning programs to help train farmers, gardeners and those interested in local food. Here is a general overview of these programs:

OSU Market Gardener Training Program
Most urban farmers in Cleveland have graduated from this 12-week training, which is offered once each year and has sold out consistently since it launched in 2006. From business planning to soil science to production and marketing techniques, the course is a great survey of the skills and knowledge necessary to startup and sustain a successful market garden. While most participants are focused on sub-acre urban farming, most of the curriculum would be equally suited to larger rural production. However, those who are thinking about farming in the countryside might be better served by the Countryside Conservancy's "Exploring the Small Farm Dream" course.

Exploring the Small Farm Dream
Once a year the Countryside Conservancy offers this four-session course that will help you set personal and farming goals, assess available resources, determine if farming as a business is right for you, and develop an action plan to guide next steps. Along the way you will take a close look at the realities of working for yourself, in particular what it will take to own and manage a successful agricultural venture.

Local Workshops
Many local farms and organizations hold workshops on various topics throughout the year. Workshops held over the last year covered pest management, garlic and potato planting, hoop-house building, straw bale construction, and so forth. Almost all local workshops are posted on the events page of this website, so stay tuned to learn about upcoming opportunities.



Step 5: Fund Your Business
Even if you have access to low-cost land and are beginning on a very small scale, starting a farm still requires some investment. Seeds, tools, fertilizer and farmers market display stands all cost money. While sub-acre farms can often be financed from savings, any project involving land acquisition or major construction will often require alternative financing. Beginning farmers in the City of Cleveland might be eligible for the Gardening for Greenbacks program - a $3,000 small business grant that can go towards equipment required to start up an urban market garden.


Step 6: Develop a Marketing Plan
Entrepreneurial farms can have many different types of business plans, markets, and customers, but they all share one common characteristic: direct marketing. In order for small farming to be successful, farmers need to get as many cents on the dollar as possible - a return that isn't possible selling to wholesale markets. A growing number of marketing options exist for local farmers but in general they can be grouped into the following categories:

CSAs
Many farmers cite starting a CSA as one of the best decisions they ever made. It makes sense, since having a guaranteed income and customer-base can take a lot of the pressure of marketing. However, planning and coordinating a CSA takes time and experience and may not be the best choice for beginning farmers.

Farmers Markets
Selling at a farmers market can be one of the most profitable and flexible marketing options for beginning farmers. Click here to see a list of local farmers' markets.

Restaurants
Most restaurants that source locally grown foods are chef-driven high-quality establishments that demand a high-quality product. However, don't let those demands stop you from selling to restaurants. While your price-point when selling to chefs will generally be a little lower than what you might charge at a farmers market, working with restaurants can be a rewarding and profitable experience. Click here to see a list of restaurants that purchase local food.

Subscription and Delivery Services
Subscription services are similar to CSAs in that their customers have committed to purchase a weekly share over an extended period of time, but different in that the shares consist of food grown by many different farmers. Working with a subscription service can be a reliable and profitable marketing option, but like restaurants the price they can pay for your food is probably a little lower than what you could get a a farmers market.

Local subscription and delivery services include:



Additional Resources

Websites
SPIN Farming
SPIN-Farming is a non-technical, easy-to-learn and inexpensive-to-implement vegetable farming system that makes it possible to earn significant income from land bases under an acre in size. Whether you are new to farming, or want to farm in a new way, SPIN can work for you.

NY Beginning Farmers Project - Voices of Experience Videos
These self-guided online lessons provide an overview of some of the most important topics to consider when starting a farm.

New England Small Farm Institute
NESFI's collection of small farm information, learning tools and program services has been steadily growing for over thirty years. Slowly but surely, we have worked to create a systematic approach to small farm development.

Freshman Farmer
Six farms are starting from scratch. They are turning the dirt and hoping to be successful enough to turn a profit, and to become a valuable part of their communities as suppliers of organically grown food.

Beginning Farmer Resources - ATTRA
As the premier farmer source for sustainable agriculture information, ATTRA offers important resources for beginning farmers and ranchers and people who work with them. On this web site you can learn about running a farm, transitioning to organic, business management, and marketing.

Beginning Farmer Resources - ATTRA
As the premier farmer source for sustainable agriculture information, ATTRA offers important resources for beginning farmers and ranchers and people who work with them. On this web site you can learn about running a farm, transitioning to organic, business management, and marketing.

Books and Magazines

New Organic Grower - Eliot Coleman
Master grower Eliot Coleman continues to present the simplest and most sustainable ways of growing top-quality organic vegetables. Coleman updates practical information on marketing the harvest, on small-scale equipment, and on farming and gardening for the long-term health of the soil.

Market Farming Success - Lynn Byczynski
Market Farming Success is an insider's guide to market gardening and farming. If you are in the business of direct marketing vegetables, fruits, herbs, flowers, and plants, this book will help make your farm more efficient and profitable.

You Can Farm! - Joel Salatin
For all the wannabes and newbies, this book is subtitled: "The Entrepreneur's Guide to Start and Succeed in a Farming Enterprise." A veritable compendium of information, Joel pulls from his eclectic sphere of knowledge, combines it with a half century of farming experience, and covers as many topics as he can think of that will affect the success of a farming venture.

Acres USA
Acres USA is North America's oldest, largest magazine covering commercial-scale organic and sustainable farming

Growing for Market
Growing for Market is America's most respected publication about growing and direct marketing vegetables, fruits, herbs, cut flowers, plants, and other farm products. Growing for Market covers farmers markets, Community Supported Agriculture, the local food movement, organic growing, cut flowers, and much more.

Seeds, Tools and Equipment
Johnny's Selected Seeds
Peaceful Valley
Fedco
Earth Tools
Growers Supply

Comment

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Comment by Jay Silva on November 21, 2011 at 11:44am

Hello everyone, 

This article is great and full of information. However, I am looking for some resources that give information on the types of crops with that provide best ROI. Any help will be appreciated! 

Comment by Liz McLellan hyperlocavore.com on March 11, 2010 at 4:50pm
Hey Folks!

You might also consider yard sharing if a garden is too much work alone or if you don't have access to space. Come on by hyperlocavore, we can help you find growing partners! We also help yard farmers hook up with clients. Feel free to come by and post about your urban farming business, your locavore restaurant or to start a neighborhood yardsharing group or exchange group! Folks share seeds, plants, skills, time, tools and know how!
Comment by Diane on February 4, 2010 at 10:15am
Great study on the economic impact of local food. http://www.leopold.iastate.edu/research/marketing_files/swiowa.html

Also links to Farm Food Safety Practices and Recordkeeping: http://www.gaps.cornell.edu/educationalmaterials.html

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